Author Archives

Peter Cook - Speaker, Writer and Consultant

Peter Cook leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to twelve books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS, Herpes and the development of Human Insulin. 18 years in academia and 18 + years running his businesses. All his life since the age of four playing music. Peter won a prize for his work from Sir Richard Branson and now writes and delivers events for Virgin.

Peter has followed three concurrent passions over 30 years: science; academia and; business:

• Leading innovative Pharmaceutical Product Research and Development teams to bring multi-million dollar life-saving drugs safely to the market including Human Insulin and the first treatment for HIV / AIDS and Herpes

• Trouble-shooting businesses and starting up factories around the world

• Internal business, organisation development and change consultancy

• Writing and tutoring for Business Schools at MBA level for blue chips

• Writing and performing music

Peter is an MBA, Chartered Chemist, Chartered Marketer, FCIPD and an NLP Old Master.

He is also an accomplished rock, pop and jazz musician, having performed alongside Bernie Tormé, John Otway, Wilko Johnson, The Fall and Lorraine Crosby, who sang on Meatloaf’s No 1 hit ‘I’d Do Anything For Love’. He helped Bill Nelson, leader of pop art band Be-Bop Deluxe, to sell out an ITV Legend’s concert. He sponsored ‘The Real Spinal Tap Tour’ - an entrepreneurial adventure to go on a record breaking rock’n’roll world tour – This was an unmitigated disaster, but the story of this comedy of errors has powerful lessons for entrepreneurs and leaders trying to do new things.

Peter's talks can be accompanied by a roster of class A rock stars and session musicians, with pedigrees performing with Roger Waters, Mike Oldfield, Ozzy Osbourne, Ian Gillan, The Doctors of Madness, The Damned, Prince, Celine Dion, Anastasia etc.